Evaluation of Human Computer Interaction †MyAssignmenthelp.com

Question: Discuss about the Evaluation of Human Computer Interaction. Answer: Introduction: This report discusses about the evaluation of two websites that are given in the requirements. The report is intended to provide a full evaluation regarding its features, layouts, first impression created and ease of access. The evaluation of these websites is based on the book on web design by Powell. Evaluation is also done with respect to the human computer interaction (HCI) principles and the usability principles. This report also includes the recommendations that are to be applied for designing. Discussion: The evaluation of a website is defined as an orderly process of knowing the worth and competency of the website following a criteria that is sought from a set of standards. It helps in assisting a company, organization or an entrepreneur to get the requirements and analysis of their website and thus help in making effective design for future purposes. The main purpose of evaluating a website is to get the necessary information on existing or new website designs and get the required output to be utilized. The evaluation of a website involves the analysis of objectives, which was predicted, and the objectives that has resulted due to the outcome. Overview and description: Website 1 given in the provided document is about an e-commerce store named JB Hi-Fi. The company is supposed to be the largest home entertainment providers in Australia (Jbhifi.com.au, 2017). The lists of devices that are included in the website are of top brands and present in huge range. LED, LCD, Computers, Laptops, Tablets and many more devices contributing to the home entertainment niche is present in the website. The head office of the company is present in Chadstone Shopping Centre, Melbourne (DAmato 2015). The company was first involved in dealing with gramophone records but due to declination of stocks in the market, the entire stock collection was refreshed and the company was involved in dealing with retailing of music CDs. Website 2 is also about an e-commerce store named Amazon. This company also specializes in cloud computing which is based in Washington, Seattle. The company is the largest retailer based in internet market specialization, which first started as an online bookstore and later diversified into e-commerce store (Amazon.com, 2017). Amazon has different retail websites for different countries it is working in like United Kingdom, France, Ireland, Canada, Italy, Germany, Spain, Australia, Netherlands, Brazil, China, Japan, India and Mexico. By 2008, the domain of Amazon attracted 615 million visitors annually. Amazon also attracts 130 million users to the website intended for US citizens (Ritala, Golnam and Wegmann 2014). To accomplish this load successfully, the company has made heavy investments for the need of proper server capacity. Features of the websites: Website 1 is a neatly made website. The features of the website are neatly shown in the website. One look at the website will tell the users that the main business of the website is to deal with home entertainment products (Birt et al. 2012). The first impression depicted by the website is that the website is too heavily congested with deals and products. The website is also loaded with featured advertisement, which can be clearly seen in the sides. However, the website is very neatly presented with flashy designs that are intended to capture the focus of the users. The navigation feature of the website is a little bit intense. When the website is navigated from one page to another, the retail portion in black does not change, however the premium advertisements takes a little more time to load. The retail portion offers neat drop down feature in case of navigation. The identity pretest of website 1 shows that JB Hi-Fi is eager about doing business without the need of hiding their ide ntities. The homepage of the website clearly gives a business description of their involvement and a link to contact them. However, the postal address is not given in the home page bu provided in contact us page. For the conduction of navigation pretest of the website, the home page is full of clickable links where each links navigate to a product listed in the company. Website 2 is also a neatly made website but the layout used here is a little different. The first impression perceived from looking at the website is that the company deals with all sorts of merchandises like dress, home appliances and others (Kantor and Streitfeld 2015). The website also offers other valuable services like Prime feature. However, when doing the identity pretest of the website, the postal address of the site is not listed in the home page. The home page also does not show about the company description. There is a contact page listed at the end, which on clicking also does not show the information about the company. Due to such high public status of Amazon, the description is overlooked on the page. The navigation in the website is also good and fast in showing the contents (Perry and Hendrick 2012). The links present in the website, when clicked shows up another page, which then shows the detailed views of the product. However, the layout of the homepage and the layo ut of the links are very different with just a little similarity. Comparison: The two websites are compared based on HCI (DiSalvo et al. 2014) and Usability principles (Schlatter and Levinson 2013). Evaluation in HCI: Website 1: Requirement: The website is involved in dealing with home entertainment products. Concept: The website design is made to represent a transactional site. Website 2: Requirement: The website is involved in selling all kinds of products in every different niche. Concept: This website is also of transactional type. Evaluation in usability principle: Website 1: Learnability: The main dealings of the website are with home entertainment systems. Flexibility: Clients and the company exchange information from the contact us page. Website 2: Learnability: The website deals with the selling of all types of products over the internet. Flexibility: Clients and company also exchange information from a help page. Recommendation: This section of the report discusses about the various recommendations, which can be applied to both the websites for improving the efficiency. Website 1 deals with home entertainment products and the website can increase their ranges of product for better market acquisitions. The website also needs to make a better layout and the featured ads present needs to be shown in a different way to change the information perceived. The layout also needs to change the links as navigation can be made fast by implementing better program codes. The home page also needs to show less amount of featured products as the presence of too many products has the ability to confuse the consumers. Website 2 needs to provide the information about their postal address. The layout is very beautiful and changes are not required but there should be more comparison in the home page and the products page. The retail tabs are shown only in the product page and not in the home page and changes applied to it can show conversion that is more effective. Conclusion: The two websites provide in the document are successfully analyzed using the website evaluation from the book provided. The evaluation and comparison is also done using the HCI design and the usability principle. The recommended findings are given in the report, which is an evaluation based on the principles that are used to evaluate the websites. Thus, it is concluded from the report that findings perceived from the report will help the websites to get more success in terms of conversion and engagement. References: Amazon.com. (2017).Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs more. [online] Available at: https://www.amazon.com/ [Accessed 11 Aug. 2017]. Birt, J., Chalmers, K., Byrne, S., Brooks, A. and Oliver, J., 2012. Performance measurement. DAmato, E., 2015. Why now is a great share market opportunity.Equity,29(9), p.4. DiSalvo, C., Lukens, J., Lodato, T., Jenkins, T. and Kim, T., 2014, April. Making public things: how HCI design can express matters of concern. InProceedings of the 32nd annual ACM conference on Human factors in computing systems(pp. 2397-2406). ACM. Jbhifi.com.au. (2017).JB Hi-Fi | Australias Largest Home Entertainment Retailer. [online] Available at: https://www.jbhifi.com.au/ [Accessed 11 Aug. 2017]. Kantor, J. and Streitfeld, D., 2015. Inside Amazon: Wrestling big ideas in a bruising workplace.New York Times,15, pp.74-80. Perry, R. and Hendrick, S.D., 2012. The business value of amazon web services accelerates over time.White Paper, IDC. Powell,T 2002. Web Design: The Complete Reference, 2nd Ed, Chapter 5 Ritala, P., Golnam, A. and Wegmann, A., 2014. Coopetition-based business models: The case of Amazon. com.Industrial Marketing Management,43(2), pp.236-249. Schlatter, T. and Levinson, D., 2013.Visual usability: Principles and practices for designing digital applications. Newnes.