Just what is that makes America culture so wrong-yet so appealing How Essay

Just what is that makes America culture so wrong-yet so appealing How have cultural theorists viewed America mass culture and why, for so many people, is America culture still a 'promblem' - Essay Example From a historical standpoint, what made this possible and is this a positive thing for the rest of the world? Just what is it that makes the American culture so wrong yet so appealing? Why for many people is American culture still a problem? Seeking to address these questions and many more with respect to American cultural hegemony and the world today, this essay will provide an in-depth exploration of American culture today. Addressing charges of cultural imperialism and the role of the United States in cultivating a mass market â€Å"world culture†, the following will begin with a concise overview of the history of American cultural imperialism looking at its roots in the social revolution of the 1960s. We then turn to an analysis of the commercialization and later globalization of the world through the spread of American economic culture. Finally, we turn to American military might and the unilateralist turn in US foreign relations. This is an important cultural component of the United States of America as its military is both emulated, envied and feared the world over. By looking at American cultural imperialism through a social, economic and political/military lens, this essay aims to provide a three-pronged approach to exploring an issue which remains incredibly timely and topical. The globalization of American values began in the post-World War II period following the near universal physical, economic and social devastation of the European continent. A social revolution paved the way for the export of American values and ideas across the world. For the United States, the social revolution of the 1960s was also a cultural revolution. In fact, the â€Å"rise of a specific, and extraordinarily powerful youth culture indicated a profound change in the relation between generations† (Hobsbawm 1994). Leading this Cultural Revolution were the young: teenagers started wearing jeans – prior to that